No

    No
    2012

    Synopsis

    In 1988, Chilean military dictator Augusto Pinochet, due to international pressure, is forced to call a plebiscite on his presidency. The country will vote ‘Yes’ or ‘No’ to Pinochet extending his rule for another eight years. Opposition leaders for the ‘No’ vote persuade a brash young advertising executive, René Saavedra, to spearhead their campaign. Against all odds, with scant resources and while under scrutiny by the despot’s minions, Saavedra and his team devise an audacious plan to win the election and set Chile free.

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    Cast

    • Gael García BernalRené Saaverdra
    • Alfredo CastroLucho Guzmán
    • Néstor CantillanaFernando
    • Luis GneccoUrrutia
    • Antonia ZegersVerónica
    • Jaime VadellMinister Fernández
    • Diego MuñozCarlos
    • Alejandro GoicRicardo
    • Marcial TagleAlberto Arancibia
    • Manuela OyarzúnSandra

    Recommendations

    • 100

      Time Out

      The essential thrust here is both knowing and undeniable: No is pitched at the pivot point when the image makers were brazen enough to push ideology to the side. Considering how high the stakes were, it’s amazing they almost didn’t get the gig.
    • 100

      Entertainment Weekly

      The movie — the third in a trilogy of powerful political dramas from Larraín, including "Tony Manero" and "Post Mortem" — uses period detail, archival footage, and '80s-era technology to create an excellently authentic, bleached, crummy-looking document of a great democratic accomplishment.
    • 90

      The New York Times

      Marshall McLuhan called advertising the greatest art form of the 20th century. In No, Pablo Larraín’s sly, smart, fictionalized tale about the art of the sell during a fraught period in Chilean history, advertising isn’t only an art; it’s also a way of life.
    • 80

      Empire

      Initially jarring, the video aesthetic blends beautifully with period footage to give a smart depiction of a nation in transition. A well-deserved Oscar nominee.
    • 80

      Total Film

      “We have to find a product that’s appealing to people!” says Garcia Bernal at one point. And that’s just what Larraín’s created with this Latin spin on "Mad Men."
    • 80

      The Hollywood Reporter

      Anchored by an admirably measured performance from Gael Garcia Bernal as the maverick advertising ace who spearheaded the winning campaign, the quietly impassioned film seems a natural for intelligent arthouse audiences.
    • 80

      The Guardian

      A fascinating case study in basic-level democracy.
    • 75

      Slant Magazine

      A singular biopic and a snapshot of a society renewed, No unaffectedly celebrates faith in democracy, and, surprisingly, truth in advertising.

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