Synopsis
An eccentric marketing guru visits a Coca-Cola subsidiary in Australia to try and increase market penetration. He finds zero penetration in a valley owned by an old man who makes his own soft drinks, and visits the valley to see why. After "the Kid's" persistence is tested he's given a tour of the man's plant, and they begin talking of a joint venture. Things get more complicated when the Coca-Cola man begins falling in love with his temporary secretary, who seems to have connections to the valley.
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Cast
- Eric RobertsBecker
- Greta ScacchiTerri
- Bill KerrT. George McDowell
- Chris HaywoodKim
- Kris McQuadeJuliana
- Max GilliesFrank Hunter
- Tony BarryBushman
- Paul ChubbFred
- David SlingsbyWaiter
- Colleen CliffordMrs. Haversham
Recommendations
- 80
Los Angeles Times
A dippy, joyous meander of a movie, more than a little messy but abundantly rewarding. - 75
Chicago Sun-Times
The movie has so many other delights, though, that it's fun anyway. Maybe it wasn't exactly intended to be a love story. - 75
Chicago Tribune
It ambles along gracefully, picking up points for subtle detail; but its conventions belong to light comedy, and they overwhelm most of the complexities the director has devised. - 60
The New York Times
The Coca-Cola Kid is of more interest for these oddball peripheral touches than for its awkward attempts at satire. - 60
Variety
The mix of earthy symbolism, offbeat eroticism, the picaresque and the rough-and-tumble social, rather unpolitical satire now seems poured from a bottle that has been left uncapped overnight. - 60
TV Guide Magazine
This is far from Makavejev's finest work (WR: MYSTERIES OF THE ORGANISM and SWEET MOVIE are much more challenging), but it is the film that has spread the director's political message to the widest audience. - 50
Chicago Reader
Makavejev's ripping political/scatological wit isn't much in evidence, and the long middle section—involving Roberts's efforts to close down independent bottler Bill Kerr—is soggy and too familiar, but the film lives in a hundred different eccentric details and niceties of execution. - 50
Washington Post
It claims to offer a new formula for comedy, but a lot of filmgoers will probably prefer the classic kind. [30 Aug 1985, p.N23]
