Creative Control

Name: Creative Control
Director: Benjamin Dickinson
Released: 2016

Benjamin Dickinson

2016

Synopsis

Smooth advertising executive David is in a relationship with yoga teacher Juliette. Then his eye is caught by Sophie, the girlfriend of his best friend Wim, a fashion photographer. Things get completely out of hand during a campaign for augmented reality-glasses, for which David designs an avatar of the coveted Sophie.

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Recommendations

100
IndieWire
Visually scrumptious and slickly told, Creative Control illustrates the power of groundbreaking technology while also indicting its extremes.
83
Entertainment Weekly
Creative Control is a much more modest film (both visually and thematically) than something like Her or Ex Machina, but it never feels hamstrung by its limitations. If you go with its future-shock flow, it will cast a spell that feels like something between a dream and a nightmare.
75
Movie Nation
The story is lightweight and flimsy, and the resolution of the plot is too on-the-nose, pat, but the unfeeling nature of this future — about halfway to “Her” if you remember that film — and the mechanical nature of interactions, even sex, make Creative Control one of the most interesting recent exercises in film futurism.
70
Variety
A contemplative tone, a zigzagging narrative, superb widescreen black-and-white cinematography and an infusion of dry humor make it feel genuinely fresh.
67
Consequence
Creative Control ably captures the entitled narcissism of modern Brooklyn twentysomethings by way of a plausible near-future,
67
The Film Stage
Well-acted, quietly funny, and with enough meat to keep a thinker satisfied, Creative Control pushes against just being beautiful to look at and manages something more.
50
The Hollywood Reporter
More stylishly compelling and seamlessly produced than it is imaginative.
40
The New Yorker
The pleasures of the design fade along with those of the pat and callow drama.